is an independent publication started by Annie Ritchie.

Our Story

We started our journey in the basement of our house. Following a few frustrated purchasing decisions where even after looking at a zillion options and spending loads of time searching, wrong choices were made and we still didn’t buy the right product for our needs. We realised that this meant we had to start looking all over again, and it meant another purchase.

The Owner Of Cracking Choice Walking In The Fields

Thinking about what happened, we decided to set up something to help other people in their purchasing process. Making the right choices results in a reduction in redundant purchases, freeing up time and simplifying life. And with less wastage it means we can all do our bit for our planet.


Our goal is to inspire you by giving clearer choices so that you have more time for fun in your everyday lives.


Our vision is a happy reader that has saved time in their busy lives walking away with a considered simplified purchase of the right product for their needs.

What We Do to Help

We will help you decipher the never ending wall of choice that is thrown your way when you want to purchase something. The many different brands, style options, functionality and complexity that we all encounter if we are looking for something nowadays can create frustration, anxiety and result in loads of spent time and sometimes wrong choices.

We have taken this pain away from you by reviewing thousands of product options and presenting you with a manageable list of great solutions depending on your requirements.

Our Process

All our reviewed products are the result of an investment of hours and hours of research. Through customer feedback and expert guidance we have managed to select the best choice for you. Our team of experts review thousands of products and unravel the plethora of noise to distel the cracking choices in our articles for your benefit.


We remain objective and independent in our article and product reviews and choices and we do not receive any financial or other compensation from any manufacturers.

We really appreciate your support when you purchase our choices through the links or buttons in our articles. If you click on the product link and make any purchase we may earn a small commission. It will not cost you anything extra and therefore does not impact on the price that you pay. This supports our continued work.

Having spent many thousands of hours researching through thousands of products and reviews, it is fair to state that we stand by our recommendations and further, we would not hesitate to use these products ourselves. Thank you for your support for the work that we do.

Connect with Us

We hope that you have been inspired and helped by all our wonderful and informative articles. It makes all our hard work looking at thousands of products and reviews worthwhile. We realize that despite our best efforts there will always be things that we can further improve. We will always welcome your feedback here.

The best way to stay connected is to subscribe today. You'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and allows CrackingChoice to continue to exist.

Thank you!